Impact Workers

22/12/2023

Brand Communications Specialist

About the role

Warby Parker is on the lookout for a motivated Brand Communications Specialist to support our evolving media relations strategies and storytelling efforts. In this role, you’ll dream up ways to introduce, enhance, and elevate the Warby Parker brand across multiple audiences. Collaborating with our in-house Communications team and Warby Parker’s agency partners, you’ll craft thoughtful, compelling stories about our vision care offerings, retail store openings, brand-defining moments, and more (lots more!). We’ll also count on you to contribute to integrated launch plans, brainstorm and pitch story ideas, and collaborate on events and projects.

Acting as an expert on team processes and deliverables, you’ll play a critical role in maintaining a stable, efficient, and inspired foundation for our Communications team. Fielding and responding to urgent daily inquiries from inside and outside of our organization, you’ll set our whole team up for success. Sounding good so far? Read on!

 

What you’ll do:

  • Support functional leaders in crafting stories across multiple topics—creating briefs, drafting messaging points, and producing assets for relevant external-facing Communications initiatives (most often relating to our vision care offerings and retail stores)
  • Work with retail partners across the country to coordinate local events and media opportunities in both new and existing markets
  • Vet and coordinate speaking engagements for Warby Parker employees (including the executive team)
  • Field daily inquiries from Warby Parker’s PR agency and capitalize on urgent press opportunities
  • Together with the Communications team, compile quarterly PR reports to present analyses and draw out key lessons and insights for the team
  • Maintain and improve our team’s internal processes and asset management systems, including our Communications samples, brand giftings, and more
  • Stay in close contact with other team members across our Retail, Vision Services, and Brand teams

 

Who you are:

  • Backed by 1+ years of experience working in communications, either agency or in-house
  • A Warby Parker superfan who’s eager to act as a brand ambassador
  • A natural, comfortable relationship builder
  • A motivated self-starter with a no-task-too-small approach
  • Able to work collaboratively and develop consensus across groups and teams
  • Exceptionally organized with extreme attention to detail (your planning and prioritization skills don’t falter in a fast-paced work environment)
  • An excellent communicator—in person, over email, via smoke signal
  • Proficient in Google Workspace (particularly Google Docs, Sheets, and Slides)
  • Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)

 

Extra credit:

  • Experience with Google Analytics
  • Experience with Jira

Warby Parker, in good faith, believes that the posted salary range is accurate for this role in New York at the time of posting. Warby Parker may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future.

 

New York Pay Range:

$65,625—$75,000 USD

If you are a California resident, please review the additional privacy disclosures available in Section 8 of our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act (“CPRA”).

 

About Us:

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.

We’re constantly asking ourselves how we can do more and make a greater impact, and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale while doing good in the world, without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.

Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything you need for happier eyes at a price that leaves you with money in your pocket, from designer-quality glasses and contacts to eye exams and vision tests, and you can meet us online, at our stores, or even in your home. Wherever and whenever you need it, we’re there to make exceptional vision care simple and accessible. (Delightful, too.)

Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program.

Warby Parker

Warby Parker is a lifestyle brand that offers designer eyewear at a revolutionary price. It operates as a socially conscious business, collaborating with experienced non-profit partners to ensure that every frame sold provides someone in need with access to affordable glasses.

Certified B-Corporation
Size: 1001-5000
Funding Level: Series G
Total Amount Raised: $535.5 M
Year Founded: 2010

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