Impact Workers

25/10/2023

Brand Manager

About the role

We are looking for a new colleague who will join our Marketing team to collaborate with several departments in the company and international and global teams, with a top-line and cross-functional approach, to discover competitive dynamics of fresh dairy products’ market, adapt a brand strategy and maintain brand integrity across all company marketing initiatives and communications.

Your responsibilities will include (but are not limited to):

  • Drive business growth by identifying and activating key growth levers on brand according to the total company objectives
  • Lead strategic thinking, proactive approach and believer outstanding plans, communication, innovation & activation grounded in strong consumer insights & data analysis
  • Lead agencies and cross-functional teams in the development of communication and products
  • Crafting a purpose led brand, refining the positioning and creating robust long term platforms that will both drive equity and business growth.
  • Delivering best in class creative content and activations, deployed at the right time, for consumers.
  • Creatively leveraging trade, consumer and shopper marketing buying to maximize brand growth
  • Managing Business performance and key leverage points in P&L (volume, pricing, variable cost, trade, A&P, productivity) to achieve budget commitments.
  • Carry out critical analysis in order to understand the consumers’ and shoppers’ behaviors (sell-in, sell-out, market shares, price analysis, competitor analysis)

 

ABOUT YOU:

  •  5 years relevant working experience related to Marketing;
  • Problem solving and entrepreneurial thinking;
  • Strong project management and achiever attitude;
  • Flexible and Proactive attitude, able to cope with a fast-changing environment;
  • Spontaneously Team-orientated behavior and understanding of cross-functional working;
  • Experience working with syndicated data sources to make informed decisions.

 

ABOUT US:

Fan Milk, a Danone Company is a leading manufacturer and retailer of ice cream, juices, yogurt and  frozen dairy on the West African market.  We are an iconic brand providing healthy nourishments since 1960.

Our mission is bringing health through food to as many people as possible, recognizing the power people have to impact the world through their daily choices.  Having gained the love and trust of consumers over the years, we invite you to join the movement for a healthier world.  Healthy food needs a healthy planet, and this is why we are passionate about our new signature vision “One Planet One Health”.

You are welcome into a company with vital behaviors which invites you own the business, partner with people, challenge people and enable people and teams to get into action. Join us, to touch the lives of 10 million people every day with healthy products.

Danone

Danone is a leading global food and beverage company, dedicated to bringing health through food to as many people as possible. With a diverse portfolio of products including dairy, plant-based alternatives, water, early life nutrition, and medical nutrition, Danone strives to promote healthy eating and sustainable practices. Committed to social responsibility, Danone aims to create a positive impact on people’s lives and the planet.

Certified B-Corporation
Size: 10,001+
Year Founded: 1919

Share this job