Impact Workers


CLOSED – Category Analyst

About the role

The Category Analyst reports to the Category Manager and is accountable for ensuring our field sales team, and cross-functional, and external partners are equipped with timely, accurate, and robust updates on our business performance, drivers, and opportunities. Additionally, this individual will be responsible for the creation of selling tools to be leveraged by the field sales team with a particular focus on our rapidly growing Grocery and Natural Channel business. Key accountabilities will include monthly performance scorecards, preparing custom category selling materials across accounts for Category Reviews, ensuring accuracy and optimization of our data portals and resources, maintaining item setup tools, as well as supporting ongoing project work as we develop new category strategies and stories to advance our business in partnership with our valued retailer partners.


Who You Are:

You are a scrappy, humble, and highly analytical individual who excels in using data to solve problems and communicate compelling stories. As a true people partner, you have excellent verbal, written, and presentation skills and work well with cross-functional teams. You have foundational category management skills and are eager to thrive in a dynamic, rapidly evolving company. You care about clean, healthy foods and advancing the standards of childhood nutrition.


In This Role, You Will Focus On:

  • Reporting and Analytics: Grocery, Alt, and Natural Channels
    • Ensure on-time and accurate analysis is completed for the sales team and broader organization using syndicated and customer POS data (Spins, Numerator, Bedrock, Circana, NielsenIQ, 84.51)
    • Serve as the primary point of contact with our 3rd party partners, verifying the accuracy of data and reports we receive, as well as working to optimize and customize scorecards and portals as needed
    • Monitor monthly business scorecards. (Defining clear account penetration, sales, share, and trade goals)
    • Develop tools for the sales team including monthly reports to help measure the business and guide actionable recommendations
    • Have expert knowledge of category and competition and report out monthly
  • Distribution Planning and Accountabilities: Grocery, Alt, and Natural Channels
    • Support account teams by managing the Distribution Planning Lifecycle from annual planning, sell-in, and result tracking
  • Category Management: Grocery, Alt, and Natural Channels
    • Support our Regional Grocery, Natural Independents, and Alt Channels business
    • Support strategic selling initiatives and develop impactful insights that meet category and retailer-specific needs, all through the analysis of syndicated data
    • Employ category management tools to develop customized solutions for distribution space, assortment, and planogram recommendations
    • Create and present account-specific category reviews providing unbiased analysis, interpretation, and recommendations for improving category performance
    • Craft robust fact-based selling stories utilizing syndicated data, retailer-specific POS data, panel data, shopper-card data, and other research
    • Articulate category trends and understand the performance of all accounts
    • Provide monthly scorecards and business updates to drive accountability and engagement across our broker teams
  • Special Projects and Initiatives:
    • Support project work as requested by the Category Manager and Leadership Teams


In This Role, You’ll Bring With You: 

  • A minimum of 1 to 2 years of professional category management experience in the food and or beverage industry
  • A minimum of 2 years of industry experience within Consumer Packaged Goods and or Fast Moving Consumer Goods
  • Advanced knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
  • Advanced knowledge of SPINS, IRI, Neilsen, Panel Data, and Loyalty card data
  • Exceptional organizational, communication, and time management skills
  • Extremely strong analytical skills
  • Must be able to establish and maintain strong internal and external working relationships
  • Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each year in addition to role-specific travel
  • Genuinely passionate about improving childhood nutrition for a healthier and happier planet
  • Desire to contribute to a dynamic high-growth, purpose-driven work environment
  • Demonstrated ability to thrive in ambiguity while deeply understanding business needs
  • Must reside in the United States to be considered for this position
  • Please note that visa sponsorship is not available for this position



  • Salaried, Full-Time Exempt
  • The anticipated salary range for this position is $80,000.00 to $110,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks



  • Employee Equity
  • Annual Bonus
  • Unlimited Paid Time Off
  • Paid Volunteer Time
  • Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections
  • New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of farm-to-fridge baby food, and Milk Stork breast milk shipping service for those who travel
  • Medical Insurance for the employee covered at 100% on select Kaiser and PPO plans, as well as offer additional plan options at a reduced cost to the employee
  • Vision and Dental Insurance covered at 100% for the employee
  • 401(k) with match
  • Employee Discounts and quarterly Farm to Fridge home deliveries
  • Life insurance
  • Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans
  • Cell and Internet Stipend
  • Employee assistance program (EAP)
  • And so much more!


Who We Are:

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: At Once Upon a Farm, a better story starts here. We’re on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods.  We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families.  Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another’s success.

Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

You must reside in the United States to be considered for this position.

Once Upon a Farm

Once Upon a Farm specializes in organic, cold-pressed baby foods, snacks, and smoothies, designed to provide nutritious, clean, and convenient food options for young children. With a commitment to healthy eating and sustainable agriculture, the company focuses on delivering fresh, preservative-free products that support the developmental needs of babies and toddlers.

Certified B-Corporation
Size: 101-250
Funding Level: Series D
Total Amount Raised: $116.8M
Year Founded: 2015

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