Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.
We are in business to save our home planet. You’ll be helping us achieve this by building and scaling our CRM activities focused on direct-to-consumer (DTC) customer journeys and always-on tactics. You will be responsible for bringing the program to life from ideation to execution and ensure that it reflects Patagonia’s mission, values and business goals.
- Set the strategy for CRM acquisition, retention and activation. Lead the process of outlining this vision and build a strategic roadmap with the support of the eCommerce Marketing Manager, in partnership with the CRM & Data Lead and in consultation with the cross-functional stakeholders from eCommerce, Marketing, Retail, Enviro, Repairs, Customer Service and IT.
- Understand Patagonia’s lifecycle & engagement framework. Define core audiences, quantify them and identify engagement opportunities. Develop corresponding communication strategies across DTC.
- Bring the strategic roadmap to life – collaborate with cross- functional stakeholders to identify an authentic storytelling approach for each engagement journey, define marketing channels & tactics, brief creative needs. Collaborate with the DTC Marketing and broader marketing team to incorporate program tactics in the seasonal go to market plans where relevant.
- Support the CRM & Data Lead in defining the roadmap for technical build out of our CDP that will help accomplish the goals of the engagement program.
- Collaborate with the CRM & Data Lead to define and create a reporting structure that will allow to understand the performance of the program and identify new opportunities. Outline a plan for A/B testing and report on learnings.
- Take the lead in shaping how we’re using the 1st party data, in line with Patagonia values and industry best practices. Ensure that our approach is GDPR complaint and respects the privacy of our community/customers. Support the wider (digital) marketing team in 1st party data activation across marketing channels.
- Collaborate with our global counterparts in the Customer Insights & Analytics team, Digital Studio & Patagonia Provisions. Participate in shaping the future global roadmap of the engagement program – focusing on EMEA and leveraging learnings and use cases from cross-regional teams.
What we’re looking for:
- A love of the outdoors
- A passion for saving our home planet and making a positive impact through your work
- Minimum of 5 years of experience in creating & scaling a CRM program, either in-house or at an agency
- Experience with CRM tools and leveraging them for marketing activation – knowledge of Amperity is a plus
- Familiar with Klaviyo or other leading ESPs
- Experience in marketing automation and setting up customer journeys
- Experience with data analytics, interpreting data and converting it into insights and activities
- Familiar with web analytics software (Google Analytics) and business intelligence tools (Power BI)
- Strong understanding of GDPR & data compliance requirements
- Problem-solving and solution-oriented attitude
- A great communicator who enjoys bringing others along in the process and can translate the needs of various stakeholders into a tangible roadmap
- Keen to work in an international team located across different time zones
- Clear written and spoken communications skills
- Fluent English, other languages are a plus
Other important details:
- This is a full time position, based in Amsterdam
- We have a hybrid work model, working from home for maximum 3 (full-time roles) or 2 (part-time roles) days per week
- We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For some roles there will also be a practical assignment, where you can showcase your skills
- Events and workshops with environmentalists, change-makers, educators and sports ambassadors
- Taking part in employee-lead groups such as Sports, Internal Communications, Footprint, Pride, Pata Parents and Events, or create your own!
- Ongoing unique learning and development opportunities such as our own programme Earth University and workshops in anti-racism, core sports, among others.
- Possibility to apply for an Environmental Internship (spending time away from your regular job to work for an environmental group, while being paid your regular salary) after one year of employment
- Option to participate in our 1% for the Planet grants council, being trained and empowered to review and make funding decisions on the grant applications from environmental groups.
- We have dog-friendly offices where employees can bring their furry friend to work
- We are an activist company and have policies in place to support employees that want to engage in activism.
- All employees interns and their families have access to our Employee Assistance Programme, designed to provide third party, confidential support on a wide range of topics relating to emotional, behavioral and social challenges
- All employees and interns have access to Unmind, our workplace mental health platform
- Possibility to schedule your work hours flexibly (compensating missed hours during the week) to do volunteer work, care for loved ones, enjoy the outdoors, or spend more time to pursue your passions
- After 1 month of employment, it’s possible to work remotely from another location in EU/EEA, UK or Switzerland for up to 12 weeks per year (pro-rated for less than 1 year)
- Fully paid maternity leave (duration varies by country). After nine months of employment, we offer 12 weeks of partner leave and 12 weeks of adoptive leave. Pro-rated for part-time employees.
- Access to Patagonia discounts and sample sales, as well as discounts at other outdoor and value-aligned companies
- Plus other benefits specific to each region
Note: the above mentioned is only an indicative list and may change at the time an offer of employment is made. .
At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.
Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.
At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.
As we are in business to save our home planet, we can only do this together
Please make sure that your CV and cover letter are in English.
Disclaimer for recruitment agencies:
Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies