Impact Workers

21/02/2023

CLOSED – Digital Marketing Executive

About the role

We are looking for a Marketing Executive to join our small but growing Marketing team. Currently in place, we have another Marketing Executive, a Graphic Designer and a Marketing Manager heading up the team. We are in search of someone to support in developing our brand and image, and grow the business as we enter a new, exciting phase of diversification in the health and wellbeing market. This role will work across all areas of the business, including the Evergreen Life app (B2C) as well as our services and solutions in the NHS (B2B). We need someone who has quite broad experience in marketing, that is able and willing to work across brand and content work, social channels, online advertising and internal communications.

 

What you’ll be doing:

  • B2B lead gen campaigns, (ideation, execution and optimisation) across digital channels, including email and paid social
  • Web and in-app conversion rate optimisation (both B2B and B2C)
  • Looking at in-app and website data to A/B test and optimise user journeys
  • Using Google Analytics for the implementation of tracking and goals
  • Supporting in management of external agencies
  • Supporting the Marketing Manager with managing the digital budget whilst questioning if it is being spent effectively to grow the business
  • Measuring key performance metrics, including website traffic, audience engagement, bounce rate and ad spend return on investment
  • Copywriting
  • Working closely with our in-house Graphic Designer to create marketing assets
  • Supporting on internal communications, e.g. company newsletter

 

You will need:

  • 4+ years’ experience in marketing
  • Strong Google Analytics, Google Ads and Google Data Studio skills
  • Experience in using Tableau and/or PowerBI
  • Very good understanding of digital acquisition channels
  • Demonstrated ability to create and execute strong B2B lead gen campaigns
  • The ability to put users and user insight at the heart of all decisions
  • Proven track record of optimising online campaigns
  • Experience developing, deploying, managing and reporting on campaigns
  • CRO experience would be an added benefit!

 

Character and approach:

  • Meticulous, analytical mind
  • Impeccable attention to detail
  • Drive for improvement – this role will require a self-motivated individual
  • Comfortable under pressure, results driven individual who thrives when the heat is on
  • Willing to push the boundaries
  • Able to think outside the box
  • Intelligent
  • Not afraid of hard work
  • Team player who wants to have fun with their work. We are a small, social team, who come into the office frequently; we’d love to have someone join who is the same!

 

Benefits:

  • Company pension
  • Cycle to work scheme
  • Discounted or free food
  • Flexitime
  • Store discount
  • Wellness programme

 

Company Overview:

Evergreen Life is on a mission to help people take control of their health, wellbeing and fitness with the Evergreen Life app. Evergreen Life’s Personal Health Record brings all of a person’s health information together in one place, supporting ‘People Powered Health’, giving patients access to electronic medical records, GP online services and much more.

We call it People Powered Health and we mean it. We are a team of motivated, innovative and relatable individuals, wanting to change the healthcare world for good.

We’re putting the individual at the heart of healthcare so they can feel better informed and more in control of their health. It’s about people being in control of their health information and being able to share it with whomever they choose, in order to get the health and care they want.

Evergreen Life is also a certified B Corp, which means we are part of a growing community of organisations that are using business as a force for good. Being a B Corp means we’ve passed a rigorous certification showing that our business makes a positive impact on our community.

People matter most to us. From supporting the wellbeing of our employees and the wider world, (we’re a health app after all!), and taking steps to reduce our environmental impact, we take our social responsibility pretty seriously.

So if you want to join a company that is really in it for the long game to support people in prioritising their health and wellbeing, we think you’d fit right in!

Evergreen Life

Evergreen Life is a personal health app provider that allows people to bring together all their medical and health information in one place and share it with medical professionals, carers and loved ones.

Certified B-Corporation
Size: 51-200
Year Founded: 2014

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