Impact Workers

13/02/2023

CLOSED – Digital Marketing Manager

About the role

Altvia is seeking a Digital Marketing Manager to join our team. This position is an excellent opportunity for candidates looking to join a purpose-oriented company with an employee-first culture. (We’re also a certified B-Corp!) If you are looking for a company that rewards hard work with financial and professional growth opportunities. We want to talk to you!

 

About Altvia

Altvia is a growth-stage startup focused on building technology to transform the markets that transform the world. As the alternative investment industry rapidly adopts new technologies to drive improvements and efficiencies, we help our clients more effectively raise and deploy capital, optimize workflows, collaborate cross-functionally, and analyze performance across their investments as part of their path to the top.

“The Altvia team has been fantastic, bringing efficiencies to every facet of our business – fundraising, marketing, deal execution, and fund administration. They understand what we do and their team has changed how we manage our business.” – Plexus Capital

There has never been a better time to join the team – accelerate your career with us and let’s grow together!

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We are looking for a Digital Marketing Manager to join our in-house marketing team. The primary duty of this position will be to drive our campaign strategy, plan, and execution across various digital and traditional marketing channels to build brand awareness and pipeline growth. You will help develop, execute, and optimize campaign strategies designed to attract new leads, nurture prospects, and support upsell and cross-sell sales motions.

The ideal candidate thrives in a fast-paced, multi-dimensional environment and is collaborative, detail-oriented, deadline-driven, self-directed, enthusiastic with a positive, can-do attitude and strong verbal and written communication skills. Plus, the candidate should have a keen understanding of content marketing strategies and is highly analytical, technical, and creative.

As Digital Marketing Manager you will have the opportunity to build the marketing plan from scratch:

  • Audit current marketing initiatives.
  • Design demand generation strategy.
  • Build and implement demand-generation campaigns.
  • Monitor and optimize campaign impact and contribution to the business.

 

Primary Responsibilities:

  • Design, plan, manage, and optimize integrated marketing campaigns across multiple digital and traditional channels to generate pipeline. Support written and visual content creation for campaigns: email and landing page copy, digital advertising programs, webinar content, etc. Optimize with ongoing A/B testing.
  • Manage account-based marketing initiatives, make recommendations for optimization and own the overall vendor relationship.
  • Build and maintain the internal marketing campaign and editorial calendar.
  • Monitor and report on campaign performance across relevant KPIs and funnel generation outcomes. Demonstrate ROI on all activities.
  • Create impactful buying journeys to improve conversion rates from leads to opportunities.
  • Improve lead management and lead handoff from marketing to sales.
  • Find, evaluate, select, and negotiate with new vendors.
  • Track progress to goal for our Sales Qualified Pipeline contribution and come up with creative ways to fill in gaps (if needed).
  • Communicate on a regular basis to the sales team and other stakeholders about our demand generation initiatives and results.

 

What we’re looking for:

  • 4-6 years in a B2B marketing role at a fast-paced, high-growth B2B SaaS company or equivalent domain experience. Financial industry is preferred.
  • Experience with buyer’s journeys and orchestrating campaigns and channels to effectively reach audiences.
  • Ability to synthesize numerous information sources, form hypotheses, and quickly test assumptions.
  • Objectivity and openness to others’ views and continuously builds a positive team spirit.
  • Strong vision for the future.
  • Strong presentation, verbal and written communication skills, with ability to adapt to varied audiences and settings.
  • Experience with HubSpot, Salesforce, and Outreach (preferred).
  • Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, and LinkedIn Ads.
  • Comfortable with Google Workspace and third-party design tools to build written and visual assets.
  • Bonus – trained on the Pragmatic Marketing Framework.

 

Why you’ll love it here:

  • Competitive compensation package including 100% paid coverage for the employee for Health, Dental, Life, and Disability benefits and 50% coverage for Health and Dental for dependents.
  • Flexible time off + 12 paid holidays!
  • Opportunity to work for an entrepreneurial company in an exciting phase of growth.
  • Great company culture and office that includes foosball, ping pong, a full kitchen for enjoying great food and drinks together, regular team and company social events, and much, much more!
  • 401(k) with matching after six month waiting period.
  • We have two incredible workspaces located in Broomfield and downtown Denver’s Dairy Block.
  • See more at https://altvia.com/careers/

 

Compensation Range:

$91,200 – $130,500 Annually

 

Altvia Solutions is proudly an Equal Opportunity Employer that stands against discrimination and harassment of any kind. This applies to all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training.  All hiring decisions are based on organizational needs, position requirements and individual qualifications without consideration of race, color, gender, orientation, family status, parental status, religion, or anything else that has no bearing on a person’s skills and contribution.  Altvia is committed to creating an honest, trusting communal environment where everyone feels comfortable being their whole selves every day.

Altvia Solutions

Altvia translates data into intelligence for Alternative Asset Fund Managers, Institutional Investors, and Impact Investors.

Certified B-Corporation
Size: 51-200
Year Founded: 2006

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