We’re on the lookout for a creative, highly motivated, results-oriented Director, Brand Marketing, Collaborations & Energy, to bring big, new ideas to life that drive and define the Warby Parker brand. In this role, you’ll lead the conception and execution of culturally relevant, forward-thinking initiatives that bring energy and awareness to Warby Parker, enhance our brand, and surprise and delight our community. It’s the perfect position for someone who celebrates creative and cultural diversity, keeps their finger on the proverbial pulse, and has a history of building (and maintaining) connections. With each project, you’ll play a key role in Warby Parker’s success in transforming the eyewear industry while also demonstrating that for-profit companies can do good in the world. Sound cool? Read on!
Lead key collaborations, energy activities, events and partnership efforts across the organization, bringing creative ideas and marketing programs to execution and delivering concepts to consumers in support of our ambition awareness and growth objectives.
Drive non-traditional thinking, activations, projects and partnerships ensuring the Warby Parker brand stays relevant, interesting and clever while continuing to expand its awareness to new audiences in new manners.
Stay connected to the cultural landscape and constantly assess where and how we can weave Warby into it, reaching new audiences through unexpected partnerships, programs, and people
Continuously work to optimize processes to ensure on-strategy programs (internally and externally) are executed on time, on budget
Create, build and maintain strong, consistent relationships on behalf of the brand with key collaborators and potential partners across different industries and audiences, with an eye toward pushing the boundaries of where the brand belongs
Serve as a constant source of creative ideas, tapping into culturally salient moments and identifying tastemakers that reflect our brand pillars and values
Contribute to the creation of a long-term strategic marketing framework for the brand with a vision to evolve the company, establish tangible business and brand objectives and monitor results
Act as brand lead for cross-departmental partners, helping to support partner’s priorities
Be a “keeper of the brand” and constantly work to clarify, articulate, and execute creative marketing programs that embody Warby Parker’s unique qualities
Backed by 10+ years of experience in multidisciplinary progressive creative marketing, with influential outcomes
Someone with a track record of ideating and executing clever, non-traditional partnerships, pushing boundaries left and right to articulate a brand vision in exciting and non-traditional ways
Experienced in production, event management, and cross-functional collaboration, with super-high standards and a focus on efficiency (we’re talking: budgets, timelines, processes, and the like)
Able to develop influential and collaborative relationships across teams and functions, articulating your vision that inspires colleagues and customers alike
Equipped with effective project management and communication skills; you hold high standards for operational excellence: budgets, calendars, timelines, and efficiencies
Fluent in contemporary culture, with impeccable taste and a keen understanding of what drives and inspires customers today
A curious, ultra-creative, and strategic thinker who’s excited by the opportunity to build unique partnerships and bring unexpected products, projects, and experiences to our customers
Thrives in a dynamic, fast-paced environment
Experience – and passion – for managing a team
Passionate about the Warby Parker brand and committed to the spirit of the company’s core values
Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)
Health, vision, and dental insurance
Life and AD&D Insurance
Flexible vacation policy
Retirement savings plan with a company match
Parental leave (non-birthing parents included)
Employee Assistance Program (EAP)
Optical Education Reimbursement
And more (just ask!)
Warby Parker requires all newly hired in-person or hybrid employees to be fully vaccinated against COVID-19 by their start date. Warby Parker is an equal opportunity employer and will provide reasonable accommodation, as necessary with federal, state, or local law, to those individuals who are unable to be vaccinated.
Warby Parker, in good faith, believes that the posted salary range is accurate for this role in New York City at the time of posting. Warby Parker may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future. In addition to base salary, this role is also eligible to receive an equity bonus as part of the total compensation package. Details and eligibility will be discussed during the application process.
Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.
We’re constantly asking ourselves how we can do more and make a greater impact, and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale while doing good in the world, without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.
Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything you need for happier eyes at a price that leaves you with money in your pocket, from designer-quality glasses and contacts to eye exams and vision tests, and you can meet us online, at our stores, or even in your home. Wherever and whenever you need it, we’re there to make exceptional vision care simple and accessible. (Delightful, too.)
Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program.
Warby Parker is a lifestyle brand that offers designer eyewear at a revolutionary price. It operates as a socially conscious business, collaborating with experienced non-profit partners to ensure that every frame sold provides someone in need with access to affordable glasses.
Funding Level: Series G
Total Amount Raised: $535.5 M
Year Founded: 2010