We may be biased, but we think we’re great to work with. We have a distributed team (our team-members currently work across 4 continents and 6 time zones!), and we prioritize work-life balance for ourselves and our employees. Our pay is competitive, and we can assure you that if you work with us you’ll never run out of toilet paper again. And if all that wasn’t enough, you can feel good about the fact that you’re helping drive a revolution from the bottom up.
Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!
We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $10 million AUD (roughly $7.4 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.
With hubs in Australia, the Philippines, China, the US, UK and Europe, our ambitious team of 170+ work tirelessly to make the biggest possible impact for people and the planet. Over the next couple of years, we’re working to increase our annual donation tenfold and we won’t rest until everyone in the world has access to clean water and sanitation services.
We pride ourselves as market innovators: offering do-good, feel-good products that are conveniently delivered to our customers’ doors – but that’s only the beginning of our story. As we continue to build on our momentum and scale up, we are looking to go even deeper into the markets that we’re already in.
As our Director of Growth Marketing, you’ll be taking ownership of driving the overall growth with our core D2C business globally. You’ll be laser focused on accelerating top line revenue and growing our customer base beyond anything we’ve seen before, while keeping our existing customers engaged and giving them reasons to keep coming back for more.
Reporting to our Head of DTC Commerce, you’ll be digging into your depth of experience in performance marketing, customer decision journeys, acquisition strategy, lifecycle strategy, A/B testing and data-driven growth to develop our roadmap. You’ll be supporting your team’s efforts – building their capabilities and fostering a growth mindset with a focus on deep channel knowledge and data acumen. You will partner with cross-functional stakeholders across the business (Brand, Customer, User Experience, Creative, Strategy, Finance and UK/EU Consumer Marketing) to implement strategic marketing initiatives that drive consideration, acquisition, retention, and expansion across the customer journey. And you’ll have a hell of a good time, we promise!
Our DTC Commerce team spans across the US and Australia and we’re open to amazing candidates from anywhere in these two hubs. We’re not immune to the effects of challenging time zones but we look to solve this by committing to 4 hours per day of collaboration time which sees our US team aligning to PST afternoons and our Australian team diving into earlier mornings.
If you worked here this past month, here are some things you might have been involved in:
You live for growth
You’re a strategic growth marketer that sees the forest from the trees — you understand the role and need for brand building in balancing and driving overall greater effectiveness with performance marketing. You love finding new ways to reach our audience and get new customers — you’ve had depth of success in driving acquisition growth and driving AOV growth with lifecycle marketing.
You’re full of new and creative ways to get people to wipe with us
You’re naturally curious and obsessed with customers, and will find them wherever they are. You’ve got proven experience driving D2C growth with digital marketing ROI efficiencies, inclusive of creative and media optimizations. You’ll propose new offerings and non-traditional growth opportunities that will help us reach new customers and deliver more value to existing customers at a rate we couldn’t dream of.
You’re managing the team, and ensuring they’re growing too
You care deeply about the people you work with, and it shows. Feedback flows freely and you embrace opportunities to help each other be more efficient.
You’re a master collaborator
You don’t consider yourself an island and you believe that success lies in a team effort. You are comfortable and skilled at collaborating cross-functionally to ensure transparency, accountability and consistency (phew) in your team’s work. You’ve understood what other teams need in order to be successful and provided feedback and insights to help continuous improvement to our customer journey.
Data-driven, detail-oriented, and analytical at the core
You love data and can pull insights and share learnings with a wide range of stakeholders. You take a critical look at the data we’re collecting to ensure it’s accurate and informative. You’ve led the overhaul on how our team uses data and we’re communicating the right information, at the right times, with the right people. And you ensure we’re supporting all of our decisions with data.
You give a crap
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!
First off, there’s the feel good stuff. As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. We also believe that helping to make the world a better place shouldn’t have to mean getting paid peanuts — it’s why we offer super competitive salaries, benefits like tailored learning and development opportunities, generous paid parental leave and free toilet paper (yes, you read that right).
But you don’t have to take our word for it — our employees recently gave us our sixth consecutive Culture Amp engagement score of 90+ and we’ve been named one of BuiltInLA’s “100 Best Places to Work” two years in a row.
If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.
Who Gives a Crap is an Australian startup that develops forest-friendly toilet paper, paper towels, and tissues. It also donates a portion of the profits to water/sanitation projects in the developing world.
One of BuiltInLA’s “100 Best Places to Work” two years in a row
Funding Level: Series A
Total Amount Raised: $41.7 M
Year Founded: 2012