Impact Workers

07/11/2023

CLOSED – Director of Influencer Marketing

About the role

WE DEVELOP INNOVATIVE BEVERAGE BRANDS FOR THE NEXT GENERATION OF DRINKERS.

Born in Austin, TX. BeatBox Beverages is a collection of millennial founders and established industry veterans developing innovative beverage brands for the next generation of drinkers. BeatBox Beverages was founded on the belief that future generations will continue to demand products that authentically connect with their lifestyle. Our mission is to create cutting-edge beverage brands that speak to innovative individuals.

Job Title: Director of Influencer Marketing

Reports to: Sr.Director of Digital & Socialย 

 

Job Summary:ย 

As the Director of Influencer Marketing, you will be a pivotal force in shaping our influencer marketing strategy at BeatBox, while also playing a key role in mentoring and elevating our Influencer Marketing team. Your leadership will be instrumental in optimizing our influencer marketing strategy to align with our budget while also amplifying the impact of our events. This role will have a focus on in-person influencer marketing and social media marketing efforts.

 

Duties / Responsibilities:

  • Develop and execute a best in class influencer marketing strategy that maximizes ROI while aligning with the company’s broader marketing objectives, digital KPIs, and in-person event strategy.
  • Demonstrating a deep understanding of internal leverage points to utilize in coordinating, negotiating and executing high level influencer focused ideas with existing and prospective talent alike.
  • Lead and mentor Influencer Marketing team, providing guidance and support to help them excel in their roles. Elevate the skills and knowledge of the team to ensure the success of influencer campaigns and event amplification.
  • Take a leadership role in negotiating cost-effective content creator agreements, making sure that all legal and brand requirements are met while staying within the defined budget. Share negotiation strategies and mentor managers in this crucial aspect.
  • Develop on-site representation strategy of influencers at festivals and events nationwide, serving as a host and event amplifier for influencers with BeatBox presence.
  • Demonstrate strong, rapid, and clear communication skills to effectively manage the influencer marketing team and communicate budget constraints and objectives.
  • Utilize your knowledge of influencer marketing platforms and campaign creation to optimize our influencer strategies, ensuring they align with budgeting goals.
  • Leverage your years of experience in managing influencers and content creators to bring industry insights and best practices to our cost-effective influencer marketing strategies, educating and mentoring your team in these practices.
  • Curate a roster of talent that aligns with our budgeting strategy, amplifying event impact, and advancing the company’s marketing objectives and campaign strategies. Provide guidance on talent curation to your team.

 

Experience:ย 

  • 7+ years in the influencer and partnerships space
  • A demonstrated history of budget ownership
  • Must be willing to travel up to 25% of the time for key activations

In this role, you will not only be a key driver of our results-driven influencer marketing strategy, but also a mentor to the influencer marketing team, helping to elevate their skills and knowledge to achieve our budgeting, social media growth, brand awareness, and event amplification objectives. Your vision, leadership, and mentoring will be instrumental in achieving these goals and elevating our brand through influencer collaborations.

BeatBox Beverages provides a fair and equal employment opportunity regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. BeatBox Beverages hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

BeatBox Beverages

BeatBox Beverages is a company that specializes in producing boxed wine cocktails and other innovative alcoholic beverages. Known for its creative flavors and packaging, BeatBox Beverages has gained popularity for its unique approach to ready-to-drink alcoholic drinks, making it a popular choice for social occasions and events.

Certified B-Corporation
Size: 51-200
Funding Level: Equity Crowdfunding
Total Amount Raised: $9.9M
Year Founded: 2011

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