Impact Workers

03/03/2023

CLOSED – Head of Marketing – Global

About the role

Your Super is a community-first brand on a mission to improve people’s health, making the power of plant-based, superfood eating more accessible. We know more than ever before how instrumental nutrition is in preventing and treating disease, and yet >90% of adults do not get sufficient vitamins & minerals through diet alone. The driving philosophy of plants as medicine makes us uncompromising in our mission to disrupt the global wellness market by becoming a leader and pioneer in the category.

Over the past two years, we were recognized by Inc. as the fastest growing brand in food & beverage, expanded nationally into Sprouts, CVS, and The Vitamin Shoppe, and surpassed >5M products sold globally. We were also acquired by The Healing Company, a mission-driven community of brands working to bring integrated healing to the world through support of the highest impact healing products and practices with capital and expertise spanning growth, storytelling, distribution, and beyond. Most importantly, our customers have continued to find an immense impact from our products, with >80% saying they use our blends daily and feel a meaningful health impact within two weeks.

We are looking for versatile people who thrive in a dynamic environment and are passionate about health and wellness. Are you ready to inspire a huge community of health lovers to live a healthier and happier life?

 

ROLE OVERVIEW

Your Super is hiring for a Head of Marketing to oversee our global brand, growth and customer lifecycle marketing. In this role, you’ll lead omni-channel marketing strategy and execution to build Your Super into a global leader in wellness. You’ll report directly to our CEO with a dotted line into The Healing Company CMO, and sit on the executive leadership team, driving strategic business decisions and overall company growth. This position involves both developing marketing strategies and implementing them, while also promoting a sense of shared goals and purpose, and inspiring a powerful marketing team.

 

KEY RESPONSIBILITIES

  • Lead global brand and go to market strategy, vision, and positioning for Your Super and its products
  • Manage and inspire a team of high-performance marketers across brand, growth, community, e-commerce, and design, as well as the organizational growth strategy for the marketing and community teams
  • Own the marketing P&L and forecast for DTC channels (website and Amazon)
  • Build a deep understanding of our target customer and their needs, and partner with cross-functional teams to launch products and experiences that build customer love and loyalty
  • Oversee efficient, brand accretive go-to-market campaigns across paid, owned and earned channels to drive new user growth, LTV, and retention
  • Drive decisions rooted at the intersection of data and brand and distribute key marketing analyses for the business
  • Partner closely with global sales organization to drive retail, trade, and shopper marketing strategy and implementation
  • Manage agencies and create impactful programs across public relations, social, partnerships and events to build brand awareness and create evangelists
  • Partner with other marketing leaders across The Healing Company community of brands to share learnings and identify and execute on partnership opportunities

 

SKILLS

  • 10+ years of experience of marketing experience; global, F&B and/or health and wellness experience a strong plus
  • A proven leader with 4+ years of management experience, plus a track record of scaling and leading global, diverse marketing teams
  • A structured thinker, with demonstrated ability to design and execute go to market strategies that scale and leverage brand as a business growth lever
  • Center-brained leader capable of cultivating brand love through evocative storytelling while also architecting a deeply tech & quant-oriented engine to fuel efficient LTV:CAC growth
  • Strong grasp of consumer insights and a customer-centric mindset, with a deep desire to understand our customers’ motivations and experience
  • Strong understanding of when and how to work with freelancers and agencies to get the best output (and when to bring work in-house)
  • A data-driven mindset with the focus on building, tracking, and achieving KPIs
  • Proven ability to lead in a dynamic, fast-paced environment

 

BENEFITS

  • Competitive pay
  • Health, dental, and vision insurance
  • Generous vacation and remote work policy
  • Internal Referral Program
  • Paid Parental Leave Program

Your Super

Your Super is a health food shop that provides organic products for digestion, detox, energy, well-being, beauty, and fitness.

Certified B-Corporation
Women Founded
Size: 51-200
Year Founded: 2015

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