Impact Workers

09/06/2023

CLOSED – Email Marketing Specialist

About the role

TOMS is in business to improve lives. When you wear or work with TOMS, you help fund access to mental health resources for the millions of people who need them.

 

About the Role:

The Email Marketing Specialist is a vital role for the TOMS Americas eCommerce business, on the Performance Marketing/CRM team. This role leads all creation, testing, and scheduling of daily email marketing and SMS messages. The Email Marketing Specialist builds email and SMS messages and coordinates content in partnership with our Web Merchandising and Creative teams. This role is responsible for implementing CRM A/B testing strategies including creative, segmentation, subject lines and send times. This role will also be responsible for building all eCommerce promotions in Salesforce Commerce Cloud and will also assist with Loyalty Program Management. The right candidate for this role thrives under a nimble environment and able to meet fluctuating deadlines as part of a busy direct to consumer business.

 

What You’ll Do:

  • Marketing email template management, email and SMS build and launch. .
  • Build, manage, organize, QA and troubleshoot all eCommerce promotions.
  • Implement email and SMS A/B testing including creative, segmentation, subject lines and send times, for example.
  • Manage email file production – slicing images, uploading to server and work with digital asset manager to maintain creative files.
  • Assist with Loyalty program management.

 

What You Bring:

  • 3-5 years of experience in email design (Sketch/Photoshop preferred)
  • 3-5 years of experience in HTML coding for email
  • 1+ years of Web Analytics experience is required (Google Analytics preferred)
  • Ability to multitask in a fast-paced environment and display follow through and initiative
  • Experience with Email and SMS marketing in fashion/retail (Listrak preferred)
  • Proficiency with MS Office (Excel, Word, Outlook) required
  • Commitment to making kindness in business a standard

 

 What We Give:

  • $72,000 – $78,000, depending on experience, plus an annual bonus based on the company’s performance
  • Hybrid work environment – work from home most days and come into the office when you need to (you can bring your pup along too!)
  • A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear
  • Medical, dental, and vision insurance; 401K with company matching
  • A generous PTO policy + 12 paid annual holidays + one floating holiday
  • Half-Size Fridays: enjoy weekends starting at noon each Friday
  • 4 free pairs of shoes per year (yes, free!)
  • Employee Discount on all of our products plus discounts on partnering businesses
  • Wellness classes & resources (mental health, exercise, parenting, personal finance, nutrition, etc.)
  • Anti-Racism educational opportunities, including company-wide days of learning
  • Opportunities to volunteer with Impact Partners and Community Organizations

Don’t meet every single requirement? We still encourage you to apply! Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification. However, at TOMS, our diverse backgrounds, perspectives, identities, and talents help us thrive.

TOMS is a proud B Corporation and a member of the Fair Labor Association. We’re committed to transparent and equitable compensation, benefits, and opportunities.

EEO Statement:   TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.

TOMS

TOMS is a footwear and lifestyle brand using business to improve lives. It matches every pair of shoes purchased with a new pair of shoes for a child in need, which is given through humanitarian organizations that incorporate shoes into their community development programs.

Certified B-Corporation
Size: 201-500
Funding Level: Seed
Total Amount Raised: $300K
Year Founded: 2006

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