Impact Workers

23/01/2023

CLOSED – Lead Copywriter

About the role

healthybaby is a mission driven baby care brand dedicated to protecting and enriching the full potential of every child. We’re a fast-growing, well-capitalized startup seeking to expand our team with world class talent! healthybaby is proud to be a b-corp.

We’ve partnered with the world’s leading experts to provide parents with all of the products, information, and support they need to raise more connected babies in a biologically safe and toxin-free environment.

We are led by Shazi Visram, an entrepreneur and mother committed to bettering the world through business that is socially, financially, and environmentally enlightened. Shazi is the Founder and ChairMom of Happy Family Brands, which she led to become the #1 organic baby food company in the US before successfully exiting.

 

The Role

We are looking for an experienced copywriter to assist in brainstorming, writing, and proofreading clear and concise copy to elevate all aspects of our brand messaging. The ideal candidate should be comfortable working on a variety of projects at a time. This is an exciting opportunity to work at a brand where content is fully integrated with commerce and a key aspect of our user experience.

PLEASE NOTE THIS IS NOT A REMOTE POSITION

 

Key Responsibilities

  • Interpret creative briefs to develop and produce concepts through execution
  • Research and understand the brands needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
  • Write original copy and edit content for a range of brand marketing and ensure cohesive communications and brand voice across consumer touch points including but not limited to:
    • Product Packaging
    • Website
    • Blog
    • Organic Social
    • Paid Ads
    • Print Collateral
    • Press
    • Video and podcast treatments
  • Assist in all aspects of creative and research process to create cohesive, accurate content
  • Present copy concepts and final deliverables to internal team as needed
  • Revise copy based on internal feedback/direction

 

Key Qualifications

  • Bachelors degree in Journalism or Communications
  • Minimum 3-5 years professional copywriting experience at an agency or brand in-house
  • Solid portfolio of work showcasing short and long-form copy across digital and off-line channels
  • A clear understanding of nuances and audiences across different media channels
  • Demonstrated experience writing in parenting / baby content and ability to translate science-backed research into consumer facing copy
  • Exceptional communications, writing, and research skills
  • Proofreading experience and familiarity with standard style guides
  • Ability to project manage and to work both independently and with a team to meet multiple deadlines at any given time
  • Experience working with content management systems, WordPress, Contently etc

 

Who You Are

  • You are a creative thinker who wants to drive dynamic and ownable content to support new parents along their journey
  • You have a growth mindset and are able to break down barriers and problem-solve in a scrappy, resourceful way
  • You embrace learning and have a knack for researching new topics
  • You have a one-team mentality and can work collaboratively to achieve the company’s goals
  • You are highly organized, have strong attention to detail and can juggle multiple projects simultaneously
  • You are self-disciplined and motivated in an unstructured environment that requires flexibility, creativity and humble hustle
  • You have a strong desire to champion children’s health and wellness

 

Benefits

  • Competitive benefits package including comprehensive health and wellness coverage
  • Generous time-off policy for vacations and holidays
  • Monthly company wide mental health days
  • Paid maternity & paternity leave
  • Full access to a network of world renowned developmental experts
  • Discounts on all healthybaby products

 

Hiring Philosophy

healthybaby is an equal opportunity employer and we are passionate about creating an inclusive workplace that promotes and values diversity. We believe in creating an environment where everyone, from any background, can do their best work. We welcome all qualified applicants who want to join our mission to create a better future for our children with open arms.

healthybaby

healthybaby creates non-toxic, premium diapers and wipes, as well as baby-safe home cleaning and skincare products.

Certified B-Corporation
Size: 2-10
Year Founded: 2020

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