Impact Workers


Market Strategy Manager

About the role

You love strong brands – we love strong personalities! Become part of Danone and our team with the successful brands Dany, Activia, Alpro and Volvic.

  • Act as an internal market and business development expert for your category
  • Development of category and channel-specific 4P strategies and tactics based on market, customer and shopper analyses
  • Development of convincing sell-in arguments and presentations for retailers, as well as conducting category workshops with trading partners
  • Translation of the brand strategy into strong implementation plans on different sales channels
  • Creative development and implementation of shopper marketing initiatives & in-store implementations
  • Continuous evaluation of all implemented measures and derivation of clear business recommendations



  • Completed studies in business administration, international management, or comparable professional training
  • 3+ years of professional experience in category management, shopper/trade marketing or brand management, ideally within the FMCG industry
  • High level of personal responsibility and solution-oriented interaction with various stakeholders
  • Strong strategic thinking and quick recognition of connections
  • Team-oriented, collaborative and able to build cross-functional relationships
  • Fluent in German and English

Starts from January 1st, 2024 and is limited to 12 months




In our culture, respect and team spirit are anchored at all levels: the best idea decides, not the higher hierarchy level.


Your career path is a two-way street. Individual career plans give you freedom and flexibility: We accompany you – for example with our coaching and mentoring offer.


The job is about more than just titles and money. With us you have the opportunity to make a real difference and improve the health of people and the planet.

Come to Danone and make our team even more colorful and diverse. For us it means: bring your very own self into our teams – because we count on everyone’s individuality. #Dan’OwnYourUniqueness.



  • Modern office with open space
  • Mobile and flexible working
  • Exciting further training offers
  • Employer-funded pension
  • Pick & Choose from the categories transportation, health, lunch, child care and more!


Danone is a leading global food and beverage company, dedicated to bringing health through food to as many people as possible. With a diverse portfolio of products including dairy, plant-based alternatives, water, early life nutrition, and medical nutrition, Danone strives to promote healthy eating and sustainable practices. Committed to social responsibility, Danone aims to create a positive impact on people’s lives and the planet.

Certified B-Corporation
Size: 10,001+
Year Founded: 1919

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