Impact Workers

30/11/2023

Market Strategy Manager

About the role

You love strong brands – we love strong personalities! Become part of Danone and our team with the successful brands Dany, Activia, Alpro and Volvic.

  • Act as an internal market and business development expert for your category
  • Development of category and channel-specific 4P strategies and tactics based on market, customer and shopper analyses
  • Development of convincing sell-in arguments and presentations for retailers, as well as conducting category workshops with trading partners
  • Translation of the brand strategy into strong implementation plans on different sales channels
  • Creative development and implementation of shopper marketing initiatives & in-store implementations
  • Continuous evaluation of all implemented measures and derivation of clear business recommendations

 

ABOUT YOU

  • Completed studies in business administration, international management, or comparable professional training
  • 3+ years of professional experience in category management, shopper/trade marketing or brand management, ideally within the FMCG industry
  • High level of personal responsibility and solution-oriented interaction with various stakeholders
  • Strong strategic thinking and quick recognition of connections
  • Team-oriented, collaborative and able to build cross-functional relationships
  • Fluent in German and English

Starts from January 1st, 2024 and is limited to 12 months

 

ABOUT US

OWN your IDEAS

In our culture, respect and team spirit are anchored at all levels: the best idea decides, not the higher hierarchy level.

OWN your CAREER

Your career path is a two-way street. Individual career plans give you freedom and flexibility: We accompany you – for example with our coaching and mentoring offer.

OWN your IMPACT

The job is about more than just titles and money. With us you have the opportunity to make a real difference and improve the health of people and the planet.

Come to Danone and make our team even more colorful and diverse. For us it means: bring your very own self into our teams – because we count on everyone’s individuality. #Dan’OwnYourUniqueness.

 

YOUR BENEFITS 

  • Modern office with open space
  • Mobile and flexible working
  • Exciting further training offers
  • Employer-funded pension
  • Pick & Choose from the categories transportation, health, lunch, child care and more!

Danone

Danone is a leading global food and beverage company, dedicated to bringing health through food to as many people as possible. With a diverse portfolio of products including dairy, plant-based alternatives, water, early life nutrition, and medical nutrition, Danone strives to promote healthy eating and sustainable practices. Committed to social responsibility, Danone aims to create a positive impact on people’s lives and the planet.

Certified B-Corporation
Size: 10,001+
Year Founded: 1919

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