Impact Workers

19/06/2023

CLOSED – Marketing Communication Manager

About the role

We value inclusivity and diversity at Envato. Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on experience and passion, so if you’re keen to apply and need reasonable adjustments please let us know. We also encourage you to let us know the pronouns you use at any point during the recruitment process.

 

About Placeit:

As Envato continues to grow, so does our ability to find new and expanded opportunities to offer value, support, and inspiration to digital creatives worldwide. With Placeit, Envato provides the tools, tips, and tricks many creatives, marketers and small business owners need to bring their ideas to life. Placeit counts companies such as Google, Facebook, and Oracle as their paying customers, and has over 180,000 subscribers worldwide.

We are a global and rapidly scaling business. Blending purpose and profit, we’re a passionate B Corp, committed to making a positive impact on the communities we engage in. You can read more about our purpose and values here.

We’ve embraced flexibility for a long time – where we can, let’s make work, work for you! We have an amazing office in the Colonia Americana neighborhood in Guadalajara, Jalisco, Mexico; but our roles can be based ANYWHERE in Mexico (that has a great internet connection).

 

Purpose:

We are looking for a top performer with entrepreneurial spirit and ambition to play a key role in driving the growth of Placeit. The candidate should be excited to work with exceptional colleagues around the globe to accelerate awareness and product sales. The Email & Customer Communications Manager is responsible for leading the team that creates relevant and timely communications and content for both existing and future customers. This role will do this by leading the team that builds a variety of communication programs to keep users informed and engaged with the dual goals of acquiring new customers and increasing customer retention.

 

Key Duties & Responsibilities:

  • Manage the team involved in the conception, creation, editing, approval, and delivery of customer communications
  • Lead analysis on communications performance and recommends and implements action items, new tests, and any areas of opportunity for advanced segmenting
  • Identify and implement initiatives to drive the growth and health of our email list by partnering with other teams to increase the number of e-mailable addresses and identify data capture opportunities
  • Execute communications plans with a detailed understanding of project’s objectives, value, and priorities
  • Build and maintain current knowledge of Placeit’s products, features and services
  • Participate in release planning, product launches, and organisational readiness meetings and activities
  • Recommend new approaches for customer communication, including new messaging, new email templates, or strategic changes to delivery methods
  • Lead Drip Marketing strategy through our customer communication channels (email marketing, on-site messaging, in-app notifications, SMS, etc.)
  • Guide team’s approach to writing communications through appropriate voice and personas
  • Tracking and reporting of campaign results in order to guide improvementsDevelop your of team of marketers and ensure their continued development and growth within the organisation
  • Communicate regularly with our third party vendors involved in the customer communications stack like Iterable and Amplitude

 

Required Technical Skills/Experience:

  • 3+ years’ experience managing others
  • 5+ years experience with email/digital messaging, including leading acquisition & retention strategies, and customer-centric personalisation.
  • Knowledge of email automation and customer relationship management (CRM) systems
  • Solid understanding of the customer lifecycle for ecommerce and subscription business
  • Copywriting experience. Writing, editing, and proofreading skills are essential.
  • Experience with an ESP and/or marketing automation system is required
  • Excellent English in both written and verbal communication
  • Experience designing and implementing A/B and multivariate tests
  • Working knowledge of common email marketing rules, audience segmentation, automation and integration
  • Ability to effectively prioritise and execute tasks in a fast-paced environment.
  • Highly organised, detail-oriented, and can execute complex tasks with minimal oversight
  • Experience in analysing and gathering insights from email performance data, and familiarity with Google Analytics, Tableau, Amplitude and/or BigQuery a plus

 

How do I know if this position is a fit for me?

If you have:

  • Problem solving and critical thinking abilities
  • A growth mindset
  • Business Awareness
  • Organisational skills
  • A quality orientation
  • Flexibility skills
  • The ability to empower others
  • A passion for learning new skills
  • A sense of humor 🙂

 

What we offer:

Competitive Salary based on qualifications

  • 30 days – Christmas Bonus
  • 12 vacation days (from the first year)
  • 100% holidays bonus
  • Private Health Insurance (SGMM)
  • 5% Grocery Coupons (With legal cap)
  • 5% Savings Funds (Fondo de Ahorro)
  • Internet/electricity allowance (monthly paid)
  • Profit-share, Mexican entity
  • A performance-based bonus program worth up to 10% annually
  • Round trip tickets around Mexico to a place you haven’t been twice a year.
  • Unlimited ebooks
  • Paid for educational courses that relate to your work
  • Top line equipment

 

What’s next?

Submit your resume and answers to the below questions. Good luck!

 

About Us:

– We’re BCorp certified & believe in succeeding sustainably as one global team.
– We’re committed to ensuring all our team feel welcome, included, and respected.
– We support the flexibility to work from anywhere in Mexico, great benefits above the law, generous parental leave, wellness programs, social connection and learning opportunities to help you grow.

By submitting your application you are agreeing to our Privacy Policy. If you would like to understand how we handle personal information before submitting your application, please read through our Privacy Policy.

Envato is proud to be a 2023 Circle Back Initiative Employer and we commit to respond to every applicant.

Envato

Envato is an online platform that offers a marketplace for trading creative assets, such as themes, templates, graphics, and more. It also provides additional services like a studio for hiring freelancers and courses to help users learn the skills needed to create digital content.

Certified B-Corporation
Size: 501-1,000
Year Founded: 2006

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