Impact Workers

08/06/2023

CLOSED – Marketing Executive

About the role

Is it time to make a change and place purpose at the heart of your B2B marketing career? Commonplace has a vital role in improving our planet and our communities. Join an award-winning team in #techforgood and #bcorp platform Commonplace, a fast-growing Series A startup in the digital engagement space.

We’re on the look-out for a Marketing Executive to join our SaaS Revenue Team. Reporting to the VP Revenue, this role will focus on supporting Commonplace’s customers to maximise their impact.

Commonplace connects people with the places where they live, work or play. Our customers, typically working in the built environment (real estate developers, housing associations, local government, rail & energy companies, architects and planners), host inclusive conversations on Commonplace to create trusted collaborations and co-design, which improve the quality of life and fabric of neighbourhoods.

We know that our product delivers extraordinary engagement from communities, and insights to our customers. We’ve launched over 2000 Commonplaces and reached 7m people across the UK and a few 100ks abroad. We’re growing fast, as are the expectations of our communities and customers.

In order to unlock our next phase of growth, this role will help us to attract new leads for growth by strengthening our brand position, delivering digital marketing campaigns and event marketing. We’re super excited about this opportunity to extend our reach, deliver greater impact and we’re ready to power up our team.

 

About the role:

You will manage and coordinate the demand generation campaign calendar. This will include top-of-funnel performance marketing campaigns that generate new leads, and email nurture campaigns that convert those leads to qualified prospects. You will create and maintain all ‘always on’ email campaigns to ensure our leads are nurtured and kept warm.

To support demand generation, you will also have ownership of the activity calendar, making data based decisions on which campaigns and events will support our demand generation goals.

You’ll work with the rest of the marketing team to support lifecycle marketing campaigns, to educate, engage and support growth in our existing customer base. This will require building strong relationships with the product team, and account management team to identify near term opportunities whilst we work as a team to build out a longer term strategy.

You will be required to partner closely with the rest of the marketing team, the sales development and business development teams to ensure that these campaigns and events achieve business objectives.

You must have strong verbal and written communication skills, be able to proactively manage multiple concurrent projects, and meet tight deadlines. We’re looking for an innovative, flexible and collaborative team player, who works well in a fast-moving, entrepreneurial environment.

 

You will be responsible for:

  • Owning demand generation campaign calendar, with focus on email marketing and events
  • Coordinating, building and execute prospect email campaigns from concept to execution
  • Identifying and repurposing our best performing content for email marketing and performance marketing campaigns, working closely with our content management team
  • Partnering with our sales teams and the rest of the marketing team to ensure our campaign strategy, cadence, and timing contribute to new acquisition targets, and are highly relevant to our target audience, follow channel best practices, and adhere to our brand design principles
  • Owning event logistics for any events we attend/host
  • Ensuring campaign activities are accurately tracked effectively in Hubspot; consistently optimising and measuring automated campaign performance (e.g. open rates, CTR subject line testing)
  • Identifying opportunities for new email programmes using Hubspot eg. activity based nurture programs, reactivation campaigns, inactivity campaigns
  • Generating and maintaining email lists and email segments
  • Ensuring our database hygiene, and managing hubspot contact volumes
  • Building dashboards that provide a clear picture of the progress in email marketing, analyse end-to-end funnel performance and identify areas of improvement

 

About you:

Skills & knowledge:

  • Performance marketing with proven experience in A/B testing creative and audience segmentation
  • B2B email marketing experience, where you planned, developed and executed acquisition email and/or paid social marketing campaigns with a relentless focus on quality and results
  • Experience using events to support demand generation
  • Working knowledge of conversion optimisation principles, automated nurture campaigns and modern marketing automation technologies
  • Analytical and quantitative, you measure everything you do and relentlessly optimise what works
  • Excellent project management skills, attention to detail, and expertise at managing multiple work streams

We would love to chat with you if you:

  • Have a passion for cross-functional collaboration, and a willingness to support those around you
  • Thrive on hitting and beating targets
  • Have a can-do, self-starter attitude
  • Bring a creative mindset
  • Share your energy and an appetite to work at pace
  • Demonstrable coachability
  • Entrepreneurial mentality and understanding of Series A start-up culture

Bonus points (though not essential) if you:

  • Have copywriting skills
  • Understanding of basic html code

 

Compensation and benefits:

  • A competitive salary, with company bonus potential
  • Share options on our discounted and tax-friendly EMI scheme
  • 26 company holiday days (increasing with length of service) in addition to 8 bank holidays plus discretionary Christmas closure days
  • 20 days fully paid company sick leave
  • Flexible working hours – our culture and policies offer flexibility to help you maintain a work / life balance that suits you
  • Confidential mental health support for employees through Spill
  • Family friendly practices, such as enhanced maternity and paternity leave
  • Fund to support you set a comfortable environment to work from home
  • Season ticket loan to help offset the upfront cost of public transport
  • Cycle to work scheme

 

Our Culture:

Our team is proud of our supportive and inclusive culture, and we’re committed to making Commonplace welcoming to everyone who comes to work with us. We’re an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We’re also proud to be B Corp certified. B Corps are businesses that live the highest social and environmental standards for people and the planet. It’s how we’ve always done business and now we have the stamp to prove it.

 

Our Core Values:

  • Collaborating to make better decisions, faster
  • Accelerating growth in sales, customer value and community impact
  • Acting with integrity to make fair decisions and be kind to each other
  • Being brave in the way that we shape the future

Commonplace

Developer of citizen engagement and insight platform designed for city planning and development. The company’s platform allows residents to comment on their local environment, be consulted for planning and building works, and have a voice in how their neighborhood develops, enabling the government to establish a strong bond with their people.

Certified B-Corporation
Size: 51-200
Funding Level: Series A
Total Amount Raised: $3.9 M
Year Founded: 2013

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