We may be biased, but we think we’re great to work with. We have a distributed team (our team-members currently work across 4 continents and 6 time zones!), and we prioritize work-life balance for ourselves and our employees. Our pay is competitive, and we can assure you that if you work with us you’ll never run out of toilet paper again. And if all that wasn’t enough, you can feel good about the fact that you’re helping drive a revolution from the bottom up.
Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!
We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $10 million AUD (roughly $7.4 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.
With hubs in Australia, the Philippines, China, the US, UK and Europe, our ambitious team of 170+ work tirelessly to make the biggest possible impact for people and the planet. Over the next couple of years, we’re working to increase our annual donation tenfold and we won’t rest until everyone in the world has access to clean water and sanitation services.
The Senior Email Marketing Manager will play a key role in our continued focus on new customer growth and retention. Reporting to the Director of Media and Digital, you will plan, build, launch, and analyse new and returning customer campaigns that help delight and retain them. This role will be customer-centric, equally creative and data-driven, and completely instrumental in scaling growth across our brands, geographies, and markets.
You will help build and execute a strategic plan that uses insights to provide recommendations to optimise our email campaigns and other marketing projects. This includes:
50% of this role will be owning the strategy, and performance of the WGAC email marketing channel, which includes supporting our eCommerce site, new B2B operations, new market development and new lead generation. The remaining 50% will be focused working with the Email Marketing Lead to execute campaigns, lead gen, and analysis.
This is a unique opportunity to work in a high-growth startup while applying your skills to a meaningful cause (we donate 50% of our profits to charity). You’ll also work within a collaborative team of experienced humans who care just as much about helping their teammates grow as they do about making a difference in the world. And… we get to make toilet jokes all day. yay!
If you worked here this past month here are some things you might have been involved in:
You love building, managing and reporting on email campaigns. You’ve had experience in optimising, testing and scaling complex email journeys. You keep yourself up to speed on email best practice: list cleaning, email size, cadence, A/B testing, QA, and of course – design trends. You have working knowledge of an email or CRM platform for template building, segmentation, email send automation and email campaign management, as well as working knowledge of HTML/CSS.
You’re able to digest quantitative customer and email metrics and translate them into meaningful recommendations internally to the Marketing DTC Team and cross-functionally across the business. You’re always after discovering customer insights, iterating on A/B tests to continually optimise our baseline, and aren’t afraid of big data sets! “=Index(Match)” is tattooed on your leg next to ‘I heart Mom’.
You’re curious and passionate about delivering the optimal customer experience, exhibit deep empathy and think through the entire user experience of a campaign. You genuinely strive to cultivate a meaningful relationship for our customers and not just send emails for $. When it comes to solving problems for customers, you are creative in all the ways and take delight in every detail. You are constantly looking for ways to make emails just a little more special for customers.
Your obsessive attention to detail allows you to execute campaigns from ideation to purchase. You’re hands-on, design-friendly and can jump in the creative workflow. Wireframes? Mock-ups? Not a problem.
You can write killer, informative and data-driven briefs and have them make sense for a varied audience (think designers, copy writers, team leads… not just your manager). You’re comfortable providing empathetic feedback often and working asynchronously to get things across the line. You have a proven track record of balancing a direct response centric approach, whilst adhering to brand guidelines.
You welcome getting tips, tricks and feedback on your work from your peers, not just within the Marketing team, but cross functionally too. You understand that diversity in thinking makes work better and some people make really valid points. That’s not to say you have to take eeeeeeverything on board. You know how to filter and have the confidence and communication skills to explain your thought process.
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!
First off, there’s the feel good stuff. As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. We also believe that helping to make the world a better place shouldn’t have to mean getting paid peanuts — it’s why we offer super competitive salaries, benefits like tailored learning and development opportunities, generous paid parental leave and free toilet paper (yes, you read that right).
But you don’t have to take our word for it — our employees recently gave us our sixth consecutive Culture Amp engagement score of 90+ and we’ve been named one of BuiltInLA’s “100 Best Places to Work” two years in a row.
If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.
Who Gives a Crap is an Australian startup that develops forest-friendly toilet paper, paper towels, and tissues. It also donates a portion of the profits to water/sanitation projects in the developing world.
One of BuiltInLA’s “100 Best Places to Work” two years in a row
Funding Level: Series A
Total Amount Raised: $41.7 M
Year Founded: 2012