Impact Workers


Senior Front End Engineer, US

About the role

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!


Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $11.22 million AUD (roughly $7.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.


A bit about the role:

Our Digital Product team have been reimagining what it’s like to buy and subscribe to our amazing products, optimizing and improving our site for our beloved customer along the way. So far, this transformation has had the team working on big projects like going headless and driving down tech debt, to deliver and delight our customers and set the scene for exciting new Acquisition, Retention, and Platform projects.

Reporting to the Director of Engineering, as Senior Front End Engineer, US, you’ll be one of our go-to people on all things Acquisition. Working with fellow engineers, product designers and product managers, you’ll share your expertise in acquisition and eCommerce, write high-quality, scalable code and seek out moments for mentorship and cross-functional leadership. Your work will be instrumental in converting the curious visitor to the enthusiastic customer and contribute to an exciting foundation for Acquisition in the company.

You’ll be working in a team based mostly in the US from an expertise point of view, and we are open to candidates anywhere in this hub, but you’ll also be collaborating across timezones with colleagues in Australia and we hope elsewhere around the world very soon!

If you worked here this past month here’s what you would have achieved:  

  • Brainstormed with the Acquisition Tech Lead and Principal of Engineering and provided your strategic input towards our technology roadmap.
  • Danced your way through weekly sprint ceremonies and kept a strong pulse on priorities, projects, productivity and throughput.
  • Rewrote our homepage for our refreshed brand, giving it a shiny new look and are rolling up your sleeves to do the same for our next Limited Edition.
  • Worked alongside your engineering team to help lead the charge of our front end rewrite as we move to a headless architecture (ooh!).
  • Shared a heartwarming, values and gif-filled Slack message celebrating your Engineering team in our company-wide #kudos channel celebrating all their big wins and soaked up all the warm fuzzies.
  • Contributed on our journey to reach our A11y compliance to ensure that all our websites are accessible to all (woohoo!). You’ve also been collaborating across Digital Product to get an accessibility guide out company-wide that’s inspiring us all.
  • Jumped on a plane to Melbourne, Australia, and met the team face to face for our company–wide IRL and celebrated our goals and vision for the year ahead.


Let’s talk about you:

You’re an acquisition enthusiast

You have a strong understanding of eCommerce and you love finding ways to improve metrics such as conversion rates and average order values. You enjoy working as part of a high-performing cross-functional team that leans on your technical expertise when it comes to making tactical and strategic decisions that align to their business objectives.

You’re across the code

You deliver maintainable, testable and secure code that is easily understood by other developers. But you’re also on the lookout for new innovative ways to do things. You’re sharing your recommendations for frameworks, code structure, and refactoring, as measured by our ability to continually find opportunities for optimization of performance and front end functionality. You have worked with at least one eCommerce platform (ideally Shopify but let’s still talk if it’s Magento, BigCommerce or CommerceTools).

You always put the customer first 

You keep the end-user at the heart of all that your team does. You have an incredible intuition for anticipating customer issues and you’re always looking for ways to reduce friction for internal and external users. But you don’t settle for “good”, you continuously drive effective testing strategies and monitor service performance, identifying areas for improvement and ensuring stability.

You can’t stop collaborating

Your work touches every part of the business – both within and beyond! – and you are highly collaborative across all teams, hubs, and levels of Who Gives A Crap. You encourage open communication and advocate for shared positive outcomes. People trust you and you’re able to build a reputation as a leader and expert.

You love supporting and leading others

You care deeply about the people you work with, and it shows in your contribution. Titles aside, you’re known to lead by example and promote an environment of experimentation and a thirst for learning. You’re continually leveling yourself and your team up by harnessing excellent habits, keeping communication and inspiration flowing, going after goals big and small, supporting each other, holding each other accountable, and celebrating the wins together.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!


Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.


Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

Want a little more detail on how we think about compensation? Ok here goes… 

We think carefully about compensation for every role we design and bring to life at Who Gives A Crap.

We strive for equitable internal compensation of our team and ensure our pay is competitive with the external market. We invest time and resources to gather accurate and reliable information and create space for confidential and candid conversations with each and every applicant regarding salary expectations so that we can bring all three points of data together when forming a salary band.

Final offers may vary from the range shown which takes all the above into consideration as well as your unique skill set and experience and which city you live in. The range shared is a base salary, so look forward to our generous benefits and perks package on top!

All that being said, if you don’t feel the band is quite right, or if you’re ruling yourself out for whatever reason, please reach out, we’d love to chat!

Approximate US base salary range
$120,000$140,000 USD

Who Gives A Crap

Who Gives a Crap is an Australian startup that develops forest-friendly toilet paper, paper towels, and tissues. It also donates a portion of the profits to water/sanitation projects in the developing world.

Certified B-Corporation
One of BuiltInLA’s “100 Best Places to Work” two years in a row
Size: 150-200
Funding Level: Series A
Total Amount Raised: $41.7 M
Year Founded: 2012

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