Impact Workers

09/06/2023

CLOSED – Senior Growth Hacking and Marketing Automation Manager

About the role

Sweep is hiring a Growth Hacking and Marketing Automation Manager based in Paris to make Sweep a world-class platform for the ESG climate community and a true driver of change for the planet.

ESG and climate change are the critical issues of our time. We believe Sweep can make a significant contribution to a better future for us all by giving companies technology to help them manage their ESG and climate impacts. We have raised a total of USD 100 Million in 12 months ready to accelerate on our mission and to have real impact, real fast.

To be more specific, this includes:

  1. Digital & Growth Hacking 
    • Manage lead acquisition and nurturing programs and ensure leads are properly managed in collaboration with SDRs
    • Set digital priorities, identify acquisition channels, measure success and drive growth organically and creatively.
    • Develop a broad acquisition strategy across multiple channels (LinkedIn ads, SEA, etc.)
    • Optimize campaigns based on data and analysis of campaigns and tactics
    • In collaboration with the content and field marketing teams, attract qualified traffic to the site to generate leads
  1. Marketing Automation  🛠
    • Develop, implement and adapt marketing automation strategy and program to meet changing needs
    • Automate lead generation and nurturing by creating and refining e-mail sequences and workflows
    • Oversee segmentation and customization of messages to target customers
  1. Campaign performance and analytics  🚀
    • Define and deliver channel performance – targeted campaigns across all digital channels with accountability for budgets and ROI
    • Develop and track campaign performance reports to share with marketing, sales and leadership teams
    • Produce regular KPI reports, evaluate various campaigns and suggest optimization strategies as needed

That sounds just right for me. What do I need to bring?

Glad you asked. This is who we’re looking for:

 

Qualifications 🏆

  • You bring at least 7 years of experience as a Growth Hacker, Digital Marketer, Marketing Automation or similar role with a proven track record of measurable grow
  • You’re familiar with Hubspot, Pardot/SFDC as well as lead process management, lead scoring, nurturing scenarios, growth hacking techniques and data analytics
  • A strong appetite for data marketing: SMA / SEA, Google Tag Manager, BI, Marketing Automation, GA4.
  • Strong analytical skills and experience analyzing marketing program effectiveness using key metrics
  • Experience working closely with multi-disciplinary teams

 

Qualities 🧠

  • A hands-on problem solver, self-motivated with a glass half-full attitude
  • An entrepreneurial mind, ready to launch and fail and iterate
  • You’re an empathetic team player that is great at building lasting relationships
  • Attuned to remote collaboration, using digital tools and meticulously documenting work

 

Copy that. And what’s in it for me?

You will be joining an exciting young business that has the humble ambition to change the world. With a proven track record in starting companies, we’re planning to hit the ground running and have an impact fast. Joining this journey right at the beginning allows you to really help shape our path.

Our hybrid work model, with hiring focussed around our head offices in Paris, London and Montpellier, allows us to balance our personal and professional lives while staying connected and engaged with colleagues and clients.

We’re big believers in creating successful businesses that are good for everyone, including society and the planet. That’s why we have a B Corporation status.

We think this will be the ride of our lives. And maybe yours, too.

Sweep

Sweep is a software platform that helps companies understand, manage and reduce their carbon emissions across their entire business and value chain.

Certified B-Corporation
Size: 51-200
Funding Level: Series B
Total Amount Raised: $99.9 M
Year Founded: 2020

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