Impact Workers

12/01/2023

Senior Marketing Strategist

About the role

The Marketing Strategist will drive vision, strategy, and alignment with internal stakeholders in order to produce high value campaigns to generate revenue for inKind’s consumer facing business.

This role blends the creation of high-quality marketing content with the ability to develop strategies for the marketing arm of our organization. The ideal candidate is excited to jump into a fast-paced, rapidly changing work environment. You will work with a cross-functional team to develop plans for marketing our restaurant partners, which may include assisting with messaging and audience direction, and making data informed decisions to support these campaigns. We are looking for utility players with a “roll up your sleeves attitude” who are eager to lead and influence marketing strategy across the organization.

Please note, this role is required to be in office Monday-Friday and abide by our COVID19 safety plan.

 

Responsibilities:

  • Must be able to plan, create, edit, publish, and analyze performance of marketing initiatives designed to sell inKind credit to consumers
  • Utilize data to drive decision making and marketing efforts; create and test relevant hypotheses in conjunction with the data science team
  • Works cross functionally along with inKind leadership to ensure marketing strategy aligns with broader business objectives
  • Ensure that deliverables are achieved on time, while maintaining the highest standards of quality and creativity
  • Provides input on content creation that drives inKind brand awareness

 

Requirements:

  • Located in Austin. This is an in office position
  • Bachelor’s degree required, Masters Degree preferred
  • 6+ years of strategy experience, preferably in successful startups
  • Experience with data analysis, SQL experience preferred
  • Familiar with project management software like Asana and experience using marketing tools like Cordial and Klaviyo
  • An eye for great design. You know what good design looks like and you are looking for fresh takes on communications and copywriting
  • Impeccable operation and execution: you can set, drive, and grow a culture of excellence that sets high standards
  • Prior experience and/or strong familiarity with fintech/hospitality strongly encouraged
  • Adaptability to a rapidly changing and growing environment in which processes and priorities are changing regularly
  • Can work autonomously or as part of a team in order to achieve business objectives
  • Strong working knowledge of marketing channels and their respective strengths (ex: social media, email etc.)
  • Ability to help assess marketing performance and apply data driven decision making to future campaigns
  • Superb communication skills to present clearly and concisely to Executive Leadership team

 

Benefits:

  • Medical, Dental, Vision, and Short Term Disability plans
  • Child Care Benefits and generous parental leave
  • Unlimited vacation
  • Career development training opportunities
  • Office-catered lunches and snacks
  • Credit to restaurants in the inKind network

 

Salary:

$115k-$130k DOE

inKind is an Equal Opportunities Employer. We believe that diversity is vital to inKind’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please reach out at careers@inkind.com.

inKind

inKind finances restaurants by purchasing large amounts of food and beverage credits upfront, and then selling that F&B credit to consumers.

Size: 51-200
Funding Level: Seed
Total Amount Raised: $8.9 M
Year Founded: 2018

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