Impact Workers

10/11/2023

CLOSED – SOCIAL MEDIA COORDINATOR

About the role

BREWDOG IS A SUNDAY TIMES BEST PLACES TO WORK EMPLOYER 2023 

COMPANY SHARES  | 10% PROFIT SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | ADDITIONAL PAY FOR EACH BEER EXAM PASSED

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that – we are a Best Places to Work employer 2023

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.

PROFIT SHARE | Via our ground-breaking Unicorn Fund, we give away 10% of our profits, to our amazing crew members, every single year. We wouldn’t be able to do it without you so it’s only right we share the success together.

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.

4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month!

We’re also the world’s first carbon negative beer business. We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

 

ABOUT THE ROLE

MAIN DUTIES AND RESPONSIBILITIES: 

We are seeking an energetic, highly creative, and talented individual to join our team as our Marketing Social Media Coordinator! Reporting to the Digital Content Manager, you will be responsible for creating engaging and compelling content across various digital channels to attract and retain our target audience. This includes developing and executing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads.

Responsibilities:

  • Execute BrewDog’s social media strategy across Instagram, Facebook, X (Twitter) and TikTok as well as any other relevant social media platforms.
  • Generate strategies to increase social media reach and engagement. This includes, but is not exclusive to, influencer giftings, giveaways and social partnerships with adjacent brands.
  • Shoot or graphically design compelling digital content (still and video) for all channels. This includes behind-the-scenes content with the brewing team as well as producing engaging content for our bars.
  • Write compelling, on-brand copy for all social channels that demonstrates value and sets BrewDog apart from the competition.
  • Manage the content calendar for social media, actively sourcing new content internally through collaboration with other departments and externally with influencer/partner brands.
  • Act as digital community manager and customer service rep on social channels – engaging and activating our social following where needed or handing off to internal team where needed.

 

ABOUT YOU

Qualifications:

  • Bachelor’s degree in marketing, communications, or a related field (or equivalent work experience).
  • 1-2+ years of social marketing experience preferred with proven success in the field.
  • Proficiency in using various social media platforms, social media management tools, and social media analytics.
  • Exceptional written and visual communication skills, with a keen eye for detail and aesthetics.
  • Comfortable on-camera and willing to be filmed / photographed for content.
  • Knowledge of current social media trends, algorithms, and best practices.
  • Demonstrated ability to identify engaging and on-brand content that resonates with the target audience.
  • Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines.
  • Excellent communication skills, both written and verbal.
  • Creative thinking and the ability to propose innovative ideas for social media content and campaigns.
  • Basic graphic design skills and familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) are a plus.
  • Superior organizational skills.
  • Flexible hours and open to travel, including some evenings and weekends as needed for events and product launches.

 

About the Team

You’ll report to the Digital Content Manager, working hand in hand with our GM’s and teams across US sites. Our leaders are super passionate about creating an amazing craft beer experience for customers and an amazing workplace for staff. Help them make this the best BrewDog Bar out there!

 

About Us

Back in 2007 in a small fishing village in North East Scotland BrewDog was founded by James Watt and Martin Dickie, two guys and their dog, at the start of a mission to make people passionate about Great Craft Beer. They were bored with the industrial lagers and stuffy ales that dominated the UK market. The solution? To take matters into their own hands and brew beer themselves. Ten incredibly busy years later and BrewDog has become Top Dog in the craft beer revolution in Europe; fighting in the trenches to make incredible craft beer. – In 2017, we opened our second brewery in Columbus, Ohio. After over two years of incredible success – we are continuing our core mission to make people as passionate about craft beer !

BrewDog

BrewDog is a leader in the craft beer industry, celebrated for its innovative and diverse beer selection. With a global footprint of bars and breweries, BrewDog is not just about beer; it stands out for its unique marketing, a strong commitment to sustainability, and a deep connection with its community.

Size: 1,001-5,000
Funding Level: Equity Crowdfunding
Total Amount Raised: $252.3M
Year Founded: 2007

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