Impact Workers

02/03/2023

CLOSED – Social Media & Influencer Marketing Director

About the role

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 28 states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, KS, MA, MD, MI, MN, NC, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

At Guild, we uphold our Core Values in everything we do.  Our team emphasizes our Core Values in the following ways:

  • Nurture A Learner’s Mindset – using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
  • Build Shared Success – building partnerships and working collaboratively with others to meet shared objectives
  • Be an Owner – holding self and others accountable to meet commitments
  • Create Belonging – recognizing the value that different perspectives and cultures bring to our company

Guild is hiring a Social Media and Influencer Marketing Director. This is an exciting time, as we begin to activate our brand in big ways to encourage our community and grow an opportunity movement. This role will own the creative and digital strategy for growing and engaging Guild’s community of business decision makers and learners on social media.

We’re looking for candidates that have a collaborative and player-coach attitude. You have strategy, creative, influencer selection and vetting, campaign delivery, distribution and reporting experience. You are inspired to build an opportunity movement with Guild and execute on a comprehensive strategy to grow channel engagement, brand awareness, and CTR.

 

As Social Media and Influencer Marketing Director, you will:

  • Build a foundational social channel strategy that guides content and engagement that’s unique to each platform and target community.
  • Create and curate content for Guild’s brand-level social media channels. Authentically engage our diverse audiences and fuel relevant conversations that reach key influencers and media.
  • Advance big-idea projects, as well as facilitate ongoing publishing and community management.
  • Build cross-functional strategy and processes for posting, promotions, and partnerships on social channels for both social-first and broader campaign initiatives.
  • Own a brand-level calendar, including key achievements, events, and content and/or product releases.
  • Champion a culture and processes for building employee brand ambassadors.
  • Define clear goals and shared critical metrics, and regularly audit performance with an eye for finding opportunities that drive both brand and conversion metrics.
  • Forge and support influencer partnerships on social media to extend our audience reach and authentically engage decision makers and learners, in collaboration with internal executives and teams.
  • Develop and lead a strategy to support Guild’s executive social media platforms in partnership with PR and executive communications teams.
  • Develop and execute on a strategy to support Guild’s growing partner community in partnership with PR and Customer Teams.
  • Establish guidelines and processes for social media moderation and conversation. Deploy social listening tools.
  • Generate comprehensive reports on overall community sentiment and market trends, and recommend timely opportunities.

 

You are a strong fit for this role if you:

  • 7+ years experience crafting compelling and memorable social campaigns, grown measurable engagement and buzz on social media for B2B and/or B2C brands, or worked on successful cause marketing and social impact partnerships on social channels.
  • Are driven by creative storytelling and community building – and rolling up your sleeves to get it done.
  • Have a point of view on audience behavior and platforms, informed by experience and data.
  • Bring proven experience in establishing operations, processes, goals, and measurement around brand building on social media.
  • Bring an exceptionally collaborative approach to planning, strategy and support.
  • Understand what drives consumer and business behavior in social media and can formulate thoughtful, creative strategies to help us unlock the full potential of the brand.
  • Are skillful at leading complex projects, meeting deadlines, and keeping cross-functional teams aware and accountable.
  • Something else? Wonderful, we’re curious to learn more about you!

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $150,000 – $172,500, as well as company stock options. We are committed to providing opportunities that align with our larger company strategy of Career Mobility. We believe that skills are transferable and value candidates that have a passion for our mission and a learner’s mindset. If you don’t have 100% of the qualifications but can see yourself doing a great job, we invite you to apply.

#LI-MB1

 

At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employers—including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Company—to create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their families—all without paying for tuition or career services on their own.

Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.

Guild Education

Guild Education is a learning platform that offers classes, programs, and degrees for working adults.

Certified B-Corporation
Women Founded
Size: 1001-5000
Funding Level: Series F
Total Amount Raised: $643.2 M
Year Founded: 2015

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