Ben & Jerry’s Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned autonomous subsidiary of Unilever with a unique governance structure that provides for an independent Board of Directors vested with primary responsibility for advancing Ben & Jerry’s social mission and ensuring the essential integrity of the brand.
Ben & Jerry’s is one of Unilever’s most valuable and iconic brands, with annual turnover exceeding €1 Billion, and with high ambitions to double the business, and expand its impact throughout the world. Central to the mission of Ben & Jerry’s is the belief that all three parts of its mission must thrive equally. This translates into a high-paced growth environment without compromising our grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission, which you will find reflected in our KPI’s.
Social mission: We initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice
Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions
Economic mission: We operate our Company for sustainable, Profitable financial growth
As the US Integrated Marketing Manager, you will have the responsibility of managing our consumer marketing campaigns and activities in our largest market globally.
You will be responsible for leading the development and execution of Integrated Marketing campaigns across our primary consumer touchpoints including advertising, digital content, paid media, events/experiential, and partnerships. You’ll partner with the PR, Retail, Brand Operations, CMI, Customer Development, Social Mission, and Digital teams to ensure campaigns are integrated across all channels. Moreover, you will be the primary marketing and communications partner with our activism team to develop and execute brand-led activism campaigns.
In this role, you will lead a fan-centric, culture obsessed, and values driven, integrated marketing team focused on building brand love, cultural relevance, and memorable strategies and tactics to drive short term sales, social impact, and long-term equity for Ben & Jerry’s.
As a strategic, executional, and creative leader, the US Integrated Marketing Manager will be a key member of the US Marketing team, reporting to the Global Head of Integrated Marketing.
Central Support (South Burlington, VT) – Hybrid
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
The above cited duties and responsibilities describe the general nature and level of work being performed by people assigned to the job. It is not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected to perform.
Ben & Jerry’s is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Ben & Jerry’s is a renowned ice cream company celebrated for its innovative and delectable ice cream flavors. Not only is it known for its tasty treats, but it also stands out for its dedication to sourcing high-quality, locally produced ingredients and its active involvement in promoting social and environmental causes through its ice cream offerings and advocacy efforts.
Year Founded: 1978